Cognitive dissonance is a term for the state of discomfort felt when two or more modes of thought contradict each other. The clashing cognitions may include ideas, beliefs, or the knowledge that ...
While cognitive dissonance is often described as something widely and regularly experienced, efforts to capture it in studies don’t always work, so it could be less common than has been assumed.
They draw inferences only from the comparison ... Post purchase reassurance Consumers may experience cognitive dissonance after buying the brand in most categories, like consumer durables, for ...
President Donald Trump speaks during inauguration ceremonies in the Rotunda of the U.S. Capitol on January 20, 2025 in Washington, D.C. Chip Somodevilla USA TODAY NETWORK If Donald Trump has a ...