Xceedance Consulting India’s AVP stresses balancing brand and performance marketing as essential for thriving in today’s competitive market.

They're seeing green - and not from envy. Parents have slammed popular department store Bloomingdale's after the store ...

BMW’s sweet holiday ad, Coca-Cola’s interactive snow-globe billboards and Twix’s hunt for a second person to follow on TikTok ...

The US beverage company Coca-Cola released a revised version of its voluntary environmental goals, dropping earlier targets ...

A consensus of 25 different Wall Street analysts has predicted an average 12-month price for Coca-Cola of $72.00. This would ...

Listen to Australian and world news, and follow trending topics with Sign up now for the latest news from Australia and around the world direct to your inbox.

Jollibee is spreading holiday cheer nationwide with its Joyful Christmas Stores. Over 240 participating stores across the ...

Debuted last month, the company says this custom-built AI scambaiter can answer calls and hold autonomous conversations from ...

Warren Buffett has a lot of high-quality stocks in his portfolio, so should investors follow in his footsteps, or could that ...

While “interruptive advertising in someone’s social-media stream” may move product, “the process of brand building and brand loyalty and love for a brand” can “only co ...

We believe Brown-Forman has a solid balance sheet and sufficient liquidity to weather macro volatilities and invest for long-term growth. The company had $420 million in cash and short-term ...

Carrots are in vogue this Christmas, as is Aardman and Gen AI. B&T still reckons Norway's washed up reindeer wins.