“The early 90s design trends were all about bold colours, abstract shapes, and a playful, almost cartoonish aesthetic. Coca-Cola’s can for Olympic Games Barcelona 1992 really captured that spirit. We ...
In the book, "Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)," Butler and co-author Linda Tischler explore these seven strategies, which we've explained ...