Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.

Romeo Beckham's ex-girlfriend Mia Regan looked completely different as she starred in a new photoshoot for SS Daley in ...

Read an update on LVMH's luxury brand portfolio and its resilience in economic downturns, strengths, and risks with ...

2024 was a year when beauty and fashion got closer than ever before, with runway moments, collaborations and key launches ...

A new year means a new start—most excitingly for my closet. (I have a feeling you can relate.) With the first major 2025 ...

The fashion world has been waiting to learn the name of the person who will succeed Karl Lagerfeld and Virginie Viard. He or ...

Aside from Matthieu Blazy, there will be debuts in 2025 at Celine, Givenchy, Lanvin, Calvin Klein, Tom Ford, Alberta Ferretti ...

As most of the world slows ahead of a festive holiday season, the fashion industry has shifted gears, delivering a whirlwind ...

Style, however, is a different matter. The key to great style? A reliable selection of clothing essentials that make for a firm foundation to build on with those pesky, oh-so-undependable trends.

Find out where to shop to avoid PFAS/PFC-free waterproof clothing. British Olympic sailor Keith Musto developed this technical outdoor clothing brand because he was tired of getting drenched out at ...

Blazy’s appointment to Chanel is the biggest move so far in the industry’s creative realignment. But what does this mean for ...

The Whitney style of Weejuns, which features the brand’s famed beefroll stitching ... Strategist senior editor Hilary Reid’s pair for Celine. They are unquestionably the shoes to buy for ...