Accompanied by chaotically bright and straightforward branding — the cover art features the word “brat” against a plain ...

Lately, your online feed is perhaps looking more lime green than usual ... of a low-res image of the word “brat” in the centre with a lime-green background. Now that brat is a part of ...

Charli XCX was the stand-out star at the Brit Awards on Saturday, taking home five awards including album of the year for her ...

As well as praise for the music, she has been hailed as a marketing genius for her album cover which just features the word “brat” across a green background. Speaking about it, she said ...

The term Brat became widely used after the release of her album on June 7, and was named the Collins Word of the Year ... using the same font and neon green background as the Brat album cover.