The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing ...

Learning Objective: understanding basic marketing principles Curricular Relevance: PDMU: Relationships with the wider world Sheet 2: What's out there? This sheet encourages pupils to gather ...

Alex Chernev (2011), Strategic Marketing Management (6th edition), Cerebellum Press • Philip Kotler and Gary Armstrong (2001), Principles of Marketing (9th edition), Prentice Hall • Philip Kotler and ...

You will be introduced to the major principles, concepts and functions of marketing in both profit and non-profit settings. In addition to learning basic marketing techniques, you will learn to ...