The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...

Barbie's been beloved by kids and debated by adults. At 66 years old, she's changed and evolved right along with our culture. Here's a look back.

On March 9, 1959, the first Barbie doll was introduced at the American Toy Fair in New York City, becoming the first ...

Children aren’t allowed at Toy Fair — which is just as well, because my 4-year-old would be devastated if she knew I went without her. The Toy Association’s 119th annual trade show, which was held ...

Thousands of toys were showcased at the Toy Association’s Toy Fair 2025 in New York City. But which ones will kids want the ...

Last July, the executives at Mattel were celebrating the year anniversary of their billion-dollar box office baby “Barbie” at ...

Trisha Paytas is pregnant again! The influencer is expecting her third baby with husband Moses Hacmon. The couple is already ...

Mattel (MAT) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

The Lisa Says Gah x Polly Pocket collab is just the tiny start of a supersize marketing campaign for the movie that’s now in ...

Hasbro, a leading games, IP, and toy company, returns to the North American International Toy Fair® in New York (March 1-4, ...

Gypsy-Rose Blanchard shares which parent daughter Aurora resembles more, as well as the personality traits she's inherited from her and Ken Urker in an exclusive interview with PEOPLE.

After the blockbuster success of "Barbie," expect movies about other famous Mattel toys and brands, including Barney, Uno, ...