On TikTok, one of the highest complaints you can receive is being asked, "What's your lip combo?" by someone not yet old ...

Valentine's Day is synonymous with red lipstick, but you can go rogue and still look perfectly romantic with this inspiration ...

Life seems to be moving at a faster and faster pace, which means when it comes to beauty products — especially lip products — ...

BEAUTY fans are legging it to get to their nearest Boots store, eager to nab a new dupe that is ‘so much better’ than a celeb-loved lip hydration mask. So if you’re on a budget but don’t want to ...

Here's what we're adding to our wardrobe and makeup bags from brands including Huda Beauty, Paula's Choice and Very ...

The Ube colour collection by Huda Beauty is inspired by the bright purple root vegetable that is popular in the Philippines - ...

Nobody has time to apply lip balm a zillion times a day—and this Lanolips mask is proof that a good balm can stay put. Its ...

AMANDA Holden looked pretty in pink as she braved the chill at Blackpool’s Britain’s Got Talent auditions. The ITV show judge, 53, donned a skintight Barbie-pink frock with a plunging ...

SHOPPING: Huda Beauty is back with another shade of its bestselling Easy Bake Powder, Ube Birthday Cake, and this may be its ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...