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India is Snap's second-largest market for the AR developer community. A few developers are already building experiences for ...

Abhijeet Dabas, executive vice president and business head at Nykaa Fashion, said, "Trends in fast-fashion change very ...

From heritage labels that have dressed royalty to contemporary brands making waves on the global stage, Indian fashion is as ...

PUMA sneakers blend performance and fashion, offering comfort and style for fitness enthusiasts and casual wearers alike. So get yours now on Ajio!

With the right sunglasses, you can achieve effortless cool and maintain an air of mystery. Check out these stylish picks on Ajio to elevate your style.

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Reliance has opted to launch Shein as a standalone app rather than integrating it into its existing fashion platform, Ajio, which features global brands such as Superdry and Gap. Story continues below ...

Neither parent Reliance Industries nor Shein responded to requests for comment outside of business hours. The Shein India Fast Fashion app represents a departure from Reliance's strategy of adding ...

The Shein India Fast Fashion app represents a departure from Reliance's strategy of adding brands to its flagship fashion app Ajio - whose offering includes Superdry and Gap - as it competes with ...