In April 2016, at the Lakme Fashion Week, Mukesh Ambani ’s Reliance announced its big foray into fashion e-commerce with AJIO.com. The segment that has been crowded by the likes of Flipkart ...

Tata Cliq, rebranded as Tata Cliq Fashion, saw a 42% sales drop in FY24, reaching Rs 247 crore, following its exit from the ...

But more recently, the likes of AJIO, Nykaa, Purplle, Tata CLiQ, Myntra (Flipkart-owned) and others have risen in prominence thanks to the maturing ecommerce user base as well as the need for ...