But more recently, the likes of AJIO, Nykaa, Purplle, Tata CLiQ, Myntra (Flipkart-owned) and others have risen in prominence thanks to the maturing ecommerce user base as well as the need for ...

In April 2016, at the Lakme Fashion Week, Mukesh Ambani ’s Reliance announced its big foray into fashion e-commerce with AJIO.com. The segment that has been crowded by the likes of Flipkart ...