Coca-Cola, which has aggressively used AI in marketing, says the Kenya Barris-led “Westside’s Finest” is cultural commentary, not a response to creative critics.
Coca-Cola is one of the most prominent brands incorporating AI into its advertising. The company’s AI remake of its iconic “The Holidays are Coming” ad showcased the technological ...
In Saudi Arabia, Coca-Cola transforms the soda emoji into a gamified ... The campaign includes interactive gameplay, TV and social ads and a microsite where players can win cash prizes by ...