An ad company’s foray into TV operating systems (OSes) illustrates a significant shift for TV hardware toward products that are increasingly focused on ad sales and tracking. With more people ...
The BBB National Program's NAD said T-Mobile should modify or remove a spot featuring Snoop Dogg and other celebrities that didn't clearly qualify its free iPhone offer. This article, T-Mobile urged ...
Singular and Mobile Growth Association unveil trends in ATT opt-ins, ad spend growth, web vs. in-app ads, and how personalization boosts mobile app revenue. So much is changing in mobile right now.
For some time now, the company has adopted a more direct and “aggressive” ad strategy. Previously, Google TV only offered ads for content from streaming platforms. However, now some users are ...
Uncover the latest app advertising trends. Courtesy: Singular The latest performance benchmarks, like IPM, CTR, and CPI, across geos and app categories. Courtesy: Singular Shifts in ad spend between p ...