The Australian Open’s popularity in China continues to bear fruit with Tennis Australia signing a new sponsor in Haier as the ...

The basketball club from the heart of the Basque Country is leveraging advanced artificial intelligence-powered technology to ...

The JioStar era has begun with a renewal of English Premier League rights in the Indian subcontinent from 2025-26 to 2027-28.

The Wasserman-owned CSM has appointed experienced agency executive Ian Mathie to a role heading up its activities in Saudi ...

Beer brand Hahn has become title sponsor of the Australia Cup, the country’s leading club football knock-out competition, in ...

Streaming platform Migu, a subsidiary of telco China Mobile, has extended its deal for the Chinese Basketball Association ...

The Premier League expects to generate £12.25bn (€14.7bn/$15.4bn) in commercial revenues for the 2025-28 cycle as ...

Globo is set to return to broadcasting the Campeonato Carioca, five years after ending its last deal in acrimonious ...

Belgium’s Pro League is to study the launch of its own subscription service to showcase matches after opting against ...

Marc Jury is to depart as chief executive of MultiChoice South Africa in March, after almost a decade with the leading sub-Saharan African pay-television group. The news was revealed to ...

Le Coq Sportif has been placed in receivership as it continues to try and salvage its financial future and remains subject of a legal case for non-payment of fees to the French Rugby Federation (FFR).

Leicester City is thought to be confident that its shirt sponsorship with BC.Game remains fully operational despite companies ...