Marketing is the main skills gap for SMEs according to a new survey of small business owners - and the answer for more than ...

Are you looking to start a business or grow your existing business? The Business Show has spent over 23 years changing the ...

Advertorial placements, attention-based advertising and the use of advanced ad-tech solutions represent a forward-thinking ...

If you want to attract customers locally, it's well worth trying to get coverage in local newspapers, magazines and on radio stations. Follow these steps to get into your local media ...

Word-of-mouth recommendations from satisfied clients are a highly effective form of advertising because they are persuasive, credible and above all free. Kate Horstead finds out how you can encourage ...

One sticking point both Julia and Lydia repeatedly encounter is influencer payments. Lydia said, "Quite often, creators aren’t as financially organised as they should be. Before engaging an influencer ...

You meet someone at a networking event, and you exchange business cards. As they're interested in your business and freely handed over their contact details, can you start sending them marketing ...

Marketing essentials Identify your target market, create a marketing plan, set your prices and create your brand. Also in this topic ...

You have a better chance of getting new customers if you know what sort of person or business you are looking for, so you do need a good idea of your target market. Build a profile of potential ...

What your customers have to say can be incredibly valuable when it comes to improving your offering. Positive user-generated reviews boost business, and criticism can help you to iron out kinks in ...

A strong brand can help your business to stand out from your competitors, boost sales and encourage customer loyalty. But creating a great brand for your business involves a lot more than simply ...

Ensure all your staff know that you want to hear their ideas. Make sure they understand how innovation keeps your firm competitive. Help your team let go of the fears that hinder creativity. Harness ...