Major email providers later supported Brand Indicators for Message Identification (BIMI) to incentivize DMARC adoption, requiring senders to verify logo ownership through mark certificates. Common ...
After last year’s success, the program is back for a more expansive effort that includes a gaming integration and partnership with nail brand Olive & June.
Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering.
Gen Z and millennials are showing noticeably higher advertising receptivity, but that shouldn’t be correlated to brand trust, the researcher cautioned. Forrester’s latest assessment of online ...
Celebrities and influencers continue to attract new endorsement deals as marketers look to such partnerships as a way to drive engagement with target audiences. Over a quarter of brands currently ...
The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows.