Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and ...

Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and ...

Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson ...

It is one of the most dramatic rebrands we’ve seen in recent times. Jaguar has admitted it expects to lose 85% of its current ...

Jaguar revealed its new brand identity on 19 November, as part of the sports and luxury car manufacturer’s relaunch as an ...

With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such ...

Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...

The brand has used the same ad since 1995, but this year, Coca-Cola sidestepped from its tried-and-tested formula to add ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for ...

Given the brand's revenue decline in mainland China, we ask experts about what the retailer can do to reignite growth.

Friendship Pays, designed by Omelet advertising agency and Scopely, which created Monopoly Go!, also features Jason Momoa ...