How AI-powered modeling will speed up marketing measurement and planning
By leveraging predictive AI for modeling and measurement, marketers can confidently make more precise, strategic budget ...
Cristina Reina of Quality Experience on the power of uniting creativity, art direction and ...
The ideal approach is designers trained in conceptual thinking and art directors skilled in design execution—bringing the ...
LGBTQ+ representation in advertising—why brand advocacy is needed year-round
Although brands believe this inaction to be a safer move, it's only causing more harm. Research from GLAAD in 2019 on LGBTQ ...
Why branded FAST channels are the next big thing in streaming TV
Execs from Amagi and Starcom joined Ad Age’s Business of Brands conference to discuss how branded FAST channels are rewriting ...
Creative ad roundup—today’s campaigns catching our attention
Halloween activations from Airheads and Snyder’s of Hanover; a charming Chesapeake Bank spot; and an emotional Save the Children film from Mexico.
How Bose is marketing its new clip-on earbuds
Bose Chief Marketing Officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open earbuds.
VML Atlanta Launches “YOU” Campaign for Lenovo
As Lenovo announced the drop of its new premium, innovative AI PC products, it’s launched a major marketing campaign to mark its position as an AI leader. Led by Emily Ketchen, Chief Marketing Officer ...