Like many retailers, Sephora is looking to understand the election’s impact on consumer outlooks. Over the summer, Macy’s Inc ...

McDonald’s Corp. unveiled an overhaul of its US value platform that it hopes will lure penny-pinching customers back into its ...

WBD’s contextual targeting tool, called Moments, allows advertisers to target their ads by thematic content rather than more ...

Are you a print subscriber? Activate your account. 19 min 7 sec ago By Ad Age Studio 30 - 1 hour 8 min ago By Ian Baer - 4 ...

At 6 p.m. ET on Monday, H&M shoppers in New York City and Instagram users received a frantic alert—head to Times Square within 30 minutes because a free Charli XCX concert was about to begin.

Matt Damon, Tom Brady, Jack Harlow and Fat Joe also make appearances in the spot. The campaign also included a catchy ...

Are you a print subscriber? Activate your account. By Erica Moody - 4 hours 20 min ago By Jon Springer - 6 hours 6 min ago By ...

As consumers grapple with ad fatigue and a growing mistrust of digital platforms, brands are increasingly turning back to a ...

Connected TV is more popular than ever, and the rise of FAST channels, generative AI and strategic full-funnel marketing has ...

Lesson: Don’t take consumer loyalty for granted or get complacent with success. Brands must demonstrate a consistent commitment to the values and concerns of consumers. Brands that dip in and dip out ...

Are you a print subscriber? Activate your account. By Ian Baer - 7 min 34 sec ago By Brandon Doerrer - 37 min 34 sec ago By Adrianne Pasquarelli - 37 min 34 sec ago By Paul Jankowski - 37 min 34 sec ...

Pasta brand Barilla released a new pasta shape in time for the holidays. The Snowfall pasta features three different ...