Japan Airlines (JAL) and Hoshino Resorts are working together to combat overtourism and boost regional revitalisation in Japan via their joint All-time Favourites vs Hidden Gems campaign.

And one of the most storied Japanese hospitality brands, Hoshino Resorts, has both developed and scaled a modern facing onsen brand, Kai, as well as announced further international expansion.

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Hoshino Resort Co., Ltd. is a Japan-based international operator of ryokan and hotels originally established in Karuizawa, Nagano. Founded by Kuniji Hoshino in Karuizawa, Nagano Prefecture, it opened ...

Japanese luxury hotel operator Hoshino Resorts Inc plans to open a hot spring inn in the U.S. state of New York in 2028 as part of efforts to introduce the popular Japanese-style accommodation ...

Hakone in Kanagawa Prefecture has reclaimed its position as the nation’s most popular hot spring resort after being surprisingly ousted last year, according to a survey. In 2022, the Kusatsu ...

Japan Airlines (JAL) and Hoshino Resorts have launched the ‘All-time Favorite vs. Hidden Gems Campaign’ to help curb over-tourism and add to regional revitalisation. The two companies are ...

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TOKYO -- Hospitality group Hoshino Resorts will open a traditional Japanese-style inn with an outdoor hot spring in the U.S. as a beachhead market for eventual worldwide expansion, CEO Yoshiharu ...

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Hoshino Resorts, a 110-year-old company famed for its luxury hot springs hotels in Japan, will open its first resort location in the United States, in a small New York town. The hotel operator ...