“Trusted brands offer a sense of reliability, ensuring parents that the products are safe and high-quality, while kids are drawn to the excitement and familiarity these toys bring,” he explaine ...

Christmas is so close we can taste it, and hundreds of shiny new toys are currently flooding out of UK stores and into your shopping baskets. Whether you're a parent, grandparent, or family friend, it ...

From Barbie to Furby, Lego to Lol Dolls, here are the very best toys for children this year (if the kids somehow haven’t told you already) Other key trends this year, according to Dennett ...