Sponsored by Semrush, written by Nichola Stott, & edited by Nichola Stott B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their ...

Human influence based on emotions, experience and trust can create connections that go a lot deeper than what a brand can sell.

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

The global chief brand and marketing officer says creative advertising can cut through the noise and that purpose-driven storytelling remains key to shaping the future with confidence.

This is mainly because sales in the B2B sector is becoming more digital. Personal sales calls are on the decline. B2B commerce is growing. For a consistent customer approach, effective collaboration ...

In the world of marketing, there's a misperception that B2B marketing is serious and logical and that B2C marketing is fun and creative ... That's the logical or data-oriented part: This product ...

But in the B2B world, it's not just royalty – it's the entire kingdom. Why? Because your potential clients ... B2B Social Media: It's Not Just for B2C Anymore Think social media is just for B2C brands ...

New to B2B SEO? This guide walks you through the fundamentals to improve visibility, credibility, and lead generation.