AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here’s what marketers need to know.

The Bisto and Mr Kipling owner saw more consumers buying into its premium ranges this Christmas, something its CEO attributes ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

Digital advertising’s potency has always come down to knowing what the audience is searching for and the sites they’re ...

From Meta’s removal of fact-checkers and what it means for brands to the real winners over Christmas, it’s been a busy week.

Duolingo has created a strong community centered on Duo, who (half-jokingly) threatens users on social media when they post ...

T Levels are Level 3 qualifications which typically take about two years to complete. They are loosely equivalent to taking ...

A powerful tool if executed strategically, but should never be relied on as a primary method to achieve your brand goals.

Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading ...

Endogeneity is a primary concern when evaluating causal effects using observational panel data. While unit-specific intercepts control for unobserved time-invariant ...