Brand storytelling is critical to the luxury strategy with the brand’s legacy, myth and symbolism essential elements of a brand’s story. Jaguar effectively jettisoned its mythic symbol on the ...

In this article, we embark on a journey to unveil the enigmatic spiritual meaning behind the jaguar, exploring its symbolism, its role as a spirit animal, and the profound qualities it embodies. Join ...

Elephants are more than majestic creatures; they are symbols of strength, wisdom, and protection. Their presence in homes, whether as statues, artwork, or motifs, carries a world of positivity and ...

As Jaguar shifts into a new lane that embodies their new identity the company plans to emphasize symbols of change while keeping recognizable characteristics of their brand like the leaper.

Executive Editor David Carnoy has been a leading member of CNET's Reviews team since 2000. He covers the gamut of gadgets and is a notable reviewer of mobile accessories and portable audio ...

An icon in the shape of a lightning bolt. Impact Link Jaguar gambled big this year on a total brand transformation. And in 2025, the British luxury carmaker will need to prove all the fuss was ...

Among the numerous aspects that have changed is the iconic S symbol on his chest. Truthfully, there are dozens of designs for the House Of El insignia ranging from the 1930s to today in various ...

British luxury car brand Jaguar introduced a concept car, the electric Type 00, on Monday at Miami Art Week in south Florida, calling the vehicle "the physical manifestation" of Jaguar's new ...