In this week’s poem, Mike Bove reflects on the things we sometimes talk about when we talk about winter – cold, darkness, precarity, even death. I love how this poem recognizes and holds our winter ...
“It’s not superfluous to the product,” Mr. Mears said. “If you’re a company that makes shampoo, your product lives or dies by efficacy, and the storytelling is superfluous. The efficacy of a fragrance ...