According to the ICC, online searches for women’s cricket in India skyrocketed by 103% from November 2023 to October 2024; ...

Sponsorship deals are not just an important aspect of football, but of sports in general. They contribute greatly to the ...

Baseball’s only team without a deal in either partnership category hopes to have both by year’s end, potentially adding more ...

It would certainly be appealing to have a cleaner, more positive image with sponsors, but defining what constitutes a ‘good’ ...

They might seem like a relatively straightforward concept and similar to any other type of sponsorship; however, sponsorships for football actually have several different rules, and as such, it’s well ...

New data shows California college athletes are cashing in on name, image and likeness deals, but earnings vary widely across ...

As traditional sports leagues struggle to connect with younger generations, Sony Sports is leveraging new technologies to ...

A lucrative shirt sponsorship deal with Saudi-brand Sela helped Newcastle United post record revenues of £320m (€383.9m/$410.5m) for 2023-24, substantially reducing annual losses.

Discover how LA's entertainment & sports powerhouses are beating odds with creativity! Inside insights from top experts. Read ...

A new $100,000 retirement benefit per each Olympic Games will help Team USA athletes go for gold without going broke.

In addition to boosting revenue for UH, the new deal also includes more opportunities for companies to become sponsors.

Oleksii Kulish of DATA.BET highlights the importance of mapping systems, and their impact on prediction accuracy and betting ...