John Deere has one of the industry's most recognizable brands, but the company's unforgettable slogan, Nothing Runs Like a Deere, nearly didn't happen.
“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important ...
Those who follow Facebook closely have noticed a new pattern: writers, historians, and critics have deleted past remarks (posts) glorifying "Al-Aqsa Flood" and praising the men who led the attack and ...
JOY REID (HOST): Angelo, this felt like probably the most important farewell address, honestly, since Eisenhower warned of the military industrial complex. I thought it was spot on. It was frightening ...
ATHENS — The European Union has banned the trademark “Turkaegean” for Turkish tourism campaigns following an appeal by Greece. The EU’s Intellectual Property Office (EUIPO) has canceled the slogan ...
Certain slogans stick with us long after the brand they represent has moved on to other campaigns. In some cases, we remember that earworm or tagline long after the brand itself has been put out to ...