If you’ve never heard the term “skibidi” or “sigma,” congratulations, your brain is not yet rotted. Brainrot is a term used ...

In a realm where memes appear and vanish more swiftly than you can utter "Skibidi," the "Lone Alpha Wolves" meme has surfaced ...

Some parents in the UAE have said that Gen Alpha’s fast and condensed communication style is challenging intergenerational ...

As a mom of a 13-year-old and 11-year-old, Boe finds herself right in the middle of parenting Generation Alpha, the generation of kids born between 2010 and 2024. As the first generation to be born ...

Generation Alpha, which includes children born from 2010 to present, is underperforming and misbehaving in school at an unprecedented level — a majority of teachers have reported that misbehavior and ...

Sony introduces the second generation Alpha 1 II, its new flagship full-frame camera. The new mirrorless camera combines some of the most requested and beloved features of Sony’s high-end camera ...

Generation Alpha, those born between 2010 and 2025, are on track to redefine consumer spending trends over the next decade. By 2030, as the oldest members of this generation transition into adulthood ...

Joanne Phillips, managing director of Aviva Direct Wealth, said: “Our research suggests that Gen Alpha is emerging as Gen Save. “Children are starting to save early, manage their money wisely ...

Although Generation Alpha are still young, now is the crucial moment for brands to start preparing for and engaging with this emerging cohort. Born between 2010 and 2025, Gen Alpha is set to redefine ...