Redditor Kept a Coke Bottle with Late Mom’s Name on It in the Fridge for Years. Then a ...
A user on Reddit shared the story of their late mother's "memorial Coke," which stayed in the fridge for 10 years — until a ...
Marketing Dive9 年
Share a Coke program bubbles over with customization via mcommerce
Coca-Cola is leveraging mcommerce to make it easy to order a customized bottle of Coke bearing a name in place of the brand?s logo and have it delivered, marking the return of last year?s successful ...
Warc2 年
Coca-Cola: Share a Coke, Share a Code
Share a Coke has been one of Coca-Cola’s most successful summer marketing platforms since 2011, but we needed to keep the idea fresh and effective half a decade later. To make Share a Coke fresh again ...
Marketing Dive10 年
Share a Coke U.S. push enlists QR codes, new ads and social media
Coca-Cola is bringing its successful Share a Coke campaign to the United States for the first time, giving consumers here a chance to purchase bottles featuring popular names and to engage with the ...
MercoPress10 年
US Supreme Court rules 8-0 against Coca Cola for 'false, misleading label'
filed its lawsuit against Coke in 2008 after it began losing market share to Minute Maid's “Pomegranate Blueberry Flavored Blend of 5 Juices” drink. The drink's label shows the words ...