Marketing psychology is the study of how people’s thoughts, feelings, and behaviors influence their buying choices. It helps ...

PETALING JAYA: Astro Malaysia Holdings Bhd ’s medium-term prospects remain lacklustre, as the group continues to navigate macroeconomic headwinds and shifting consumer behaviours. Citing ongoing ...

Artificial intelligence is an ever-changing industry with a grasp on social media platforms, news outlets, and almost all aspects of internet culture. It’s a common misconception that chatbots and AI ...

Read on to find out! Consumer behaviour refers to the study of how individuals, groups or organisations select, purchase and use products or services to satisfy their needs and desires. It encompasses ...

What is self-esteem? Is it something related to how you evaluate yourself, or is it based on how others think about you? Well, there are numerous theories of self-esteem in psychological science ...

The Conference Board’s Consumer Confidence Index increased in November 2024 to 111.7, the highest level since July 2023. The surge in confidence followed a swift and decisive outcome to the U.S ...

(TJX), E.l.f. Beauty (ELF), Home Depot (HD) and Walmart (WMT) to raise their year-end forecasts even as executives highlighted signs of consumer strain ... people were buying a lot," said Bernie ...