Santa Claus is known for his bright red suit, but the bold outfit was actually a relatively recent change in his wardrobe.

Haddon “Sunny” Sundblom took a commission from Coca-Cola and turned Santa into a 33-year gig and a key part of his art legacy ...

Red-cheeked and Rubenesque, Sundblom’s version of Santa, originally based on a retired salesman who happened to be the ...

The Christmas icon, who has a long-standing association with Coca-Cola, proves a fickle soda fan in Pepsi’s holiday social ...

Father Christmas is officially on his way, and the big man in red is preparing to deliver presents to children across the ...

Are you a print subscriber? Activate your account. By Hans Greimel - 2 days 3 hours ago By Jon Springer - 2 days 4 hours ago 4 days 15 hours ago By Jack Neff - 4 days 15 hours ago By Garett Sloane ...

Many believe Coca-Cola turned him red as a Christmas marketing strategy, but the truth isn't that straightforward. As highlighted by @kringle_kris on TikTok, Santa's image has undergone ...

And this time, he’s challenging convictions, sparking curiosity and reminding us why the best marketing doesn’t feel like ...

“We believe that by embracing our inner Santa, we can all spread joy and kindness by being a little more generous ... “Giving ...

Pepsi is toying with its chief rival’s holiday marketing iconography to boost its zero-sugar offerings around the end of the year. Coke has leveraged Santa in its advertising for almost a century, to ...

Many people pass on the urban legend that Santa Claus's red suit was created by Coca Cola, but that is untrue. Thomas Nast had Santa running around in his red and white ensemble years before Coca ...

Never do his compositions ever suggest anything ... Haddon Sundblom poses in a mirror for one of his famous Coca-Cola Santa Claus portraits. (Courtesy The Coca-Cola Co.) While Sundblom is known ...