Sanrio Co., Ltd. engages in the planning and sales of social communication gifts, greeting cards, books and video software. It operates through the following businesses: Planning, designing, and ...
In the '90s, Sanrio expanded its audience from pre-teen girls to adult women, particularly marketing Hello Kitty items as "retro," targeting consumer nostalgia. This sense of nostalgia is why ...
Today, Sunblink and Sanrio® are celebrating Hello Kitty’s 50th anniversary by releasing a brand new update for Hello Kitty Island Adventure, with new avatar palettes, festive recipes, outfits for you ...