Whether you’re looking to expand your smart home and jump into creating one, I think we can all agree it’s a step and potential purchase that’s best aided by research and ultimately seeing ...

Ashley and Samsung are trying to make it easier for all consumers to imagine how smart home functionality can elevate a home. The showroom is divided into interactive vignettes. Each space helps ...

Samsung Digital Appliances brought the showroom experience into consumers' homes to promote its Bespoke Refrigerator line to a discerning audience in the Philippines. The pandemic brought demo spaces ...

South Korean major Samsung has chosen Dubai as the site of its first digital showroom abroad, with high-tech devices and staff dressed in Star Trek inspired outfits - all part of the attraction at ...