Emotions seem to function like a Swiss army knife – different emotional tools are helpful in specific situations. Sadness ...

Although both sentiments proved more effective than a sign that showed no emotion, it was the signs conveying the sad emotions that proved the most effective. On average, the number of single ...

Faced with a pile of loose, unsold single bananas, retailers can motivate customers to buy overlooked fruit by giving it ...

Labelling lone bananas as “sad singles” tugs at shoppers’ heartstrings and increases sales by over half, researchers have ...