Harvard Business School11mon
Out of Hand Theater: Monetizing Creativity
Wallace, Christina, Henry McGee, Rohit Deshpandé, and Max Hancock. "Out of Hand Theater: Monetizing Creativity." Harvard Business School Case 824-150, March 2024. (Revised April 2024.) ...
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A Global Leader's Guide to Managing Business Conduct
Paine, Lynn S., Rohit Deshpandé, and Joshua D. Margolis. "A Global Leader's Guide to Managing Business Conduct." Harvard Business Review 89, no. 9 (September 2011). (Online edition.) ...
Harvard Business School10y
Up to Code: Does Your Company's Conduct Meet World-Class Standards?
Paine, Lynn, Rohit Deshpandé, Joshua D. Margolis, and Kim Eric Bettcher. "Up to Code: Does Your Company's Conduct Meet World-Class Standards?" Harvard Business Review 83, no. 12 (December 2005): ...
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The Development of Choice Tactics in Low Involvement Situations
Zimmer, Mary, and Rohit Deshpandé. "The Development of Choice Tactics in Low Involvement Situations." AMA Educators' Proceedings (1984): 220–223. (Scientific Method in Marketing, Chicago.) ...
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Low Involvement Decision Processes: The Importance of Choice Tactics
Deshpandé, Rohit, Wayne D. Hoyer, and Scott Jeffries. "Low Involvement Decision Processes: The Importance of Choice Tactics." Proceedings Series, American Marketing Association (1982): 155–158.
Harvard Business School1y
Enhancing Knowledge Development in Marketing
Parasuraman, A., William Bearden, Rohit Deshpandé, Valerie S. Folkes, Thomas J. Madden, David W. Stewart, Rajan Varadarajan, and William L. Wilkie. Enhancing ...
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The Global Market: Developing a Strategy to Manage Across Borders
Quelch, John A. and Rohit Deshpandé, eds. The Global Market: Developing a Strategy to Manage Across Borders. San Francisco, CA: Jossey-Bass, 2004.
Harvard Business School3y
Serum Institute of India (SII): Racing to Save Lives During a Pandemic
Deshpandé, Rohit, and James Barnett. "Serum Institute of India (SII): Racing to Save Lives During a Pandemic." Harvard Business School Teaching Note 521-098, June 2021.
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Tigers, Dragons, and Others: Profiling High Performance in Asian Firms
Deshpandé, Rohit, John U. Farley, and Douglas Bowman. "Tigers, Dragons, and Others: Profiling High Performance in Asian Firms." Journal of International Marketing 12 ...
Harvard Business School5y
Truth Tests and Utility Tests: Private Sector Decision Makers' Frames of Reference for Social Science Research
Deshpandé, Rohit. "Truth Tests and Utility Tests: Private Sector Decision Makers' Frames of Reference for Social Science Research." Social Science Quarterly 67, no. 1 (March 1986): 39–52.
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Managing the Global Brand: A Typology of Consumer Perceptions
Quelch, and Earl Taylor. "Managing the Global Brand: A Typology of Consumer Perceptions." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit ...
Harvard Business School4y
Theodore Levitt's 'The Globalization of Markets': An Evaluation After Two Decades
"Theodore Levitt's 'The Globalization of Markets': An Evaluation After Two Decades." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé, ...