The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

A collection of Pop-Tart boxes stacked on a wooden table - Katie Melynn/Chowhound ...

Because of those innovative ideas, Kellogg's has seen a spike in Pop-Tarts sales after the game's stunts went viral online. Sports and product placement continue to go hand in hand, especially in ...

But after the brothers started talking about the Duke’s Mayo Bowl and Pop-Tarts Bowl, the conversation suddenly segued into drool-inducing discussion about their favorite flavors of the gooey ...

Krispy Kreme today announced its first-ever partnership with Pop-Tarts, unveiling the Krispy Kreme x Pop-Tarts Crazy Good Doughnuts Collection. Beginning today for a limited time at participating ...

On Monday, the Charlotte-based doughnut chain announced that it's releasing three new doughnuts in partnership with another brand that's rather well-known for its breakfast offerings: Pop-Tarts. “ ...