Give an example of why you believe you are a leader. At the end of your personal statement, you want people to think "I'd like to meet this person." That is your end-goal.

For example ... statement often makes more impact than an objective statement. An advantage of using your branding statement is that it’s already personalized and doesn’t change for each job ...

Familiarize yourself with the “look and feel” of effective personal statements by taking a look at some examples of winning essays. Remember: examples should only be used to help you brainstorm. Don’t ...