Watch the full Pepsi Super Bowl LVI Halftime Show with performers Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar featuring 50 Cent and Anderson .Paak. Watch Kendrick Lamar's full ...

What were the objectives for the creative work? Our commercial objective was to increase Pepsi Max's share of market. Our marketing objective was to increase penetration of Pepsi Max. Our ...

PepsiCo is relaunching Crystal Pepsi to capitalize on the growing interest in 90s nostalgia and has recreated the iconic Oregon Trail game to up the ante on a campaign the marketer hopes will go viral ...

After 10 years as the primary sponsor of the Super Bowl's star-studded entertainment break, Pepsi announced in 2022 that it will no longer host the halftime show. The last Super Bowl performance ...

the last Pepsi-sponsored Super Bowl Halftime Show featured Eminem, Snoop Dogg, 50 Cent, Mary J. Blige, and Kendrick Lamar, and was generally well-received by nostalgic Millennials and Gen Xers.