Color us shocked. Pantone's shade of the year has been announced and it's ... brown? That's right: Brat Summer's neon green and "Wicked's" watermelon-chic aesthetic are so 2024, with the color ...

like "Jay Blue," while others derived from fruits — "Apple Green" — or the natural environment, as in "Storm Gray." His color book "evolved into the Pantone color chart," according to Lewis.

Earlier this month, the color authorities at Pantone announced that the color ... This has been the year of green. And not some kind of mild mint green or tasteful hunter green, either.