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Rihanna started to work with the athletic company as creative director of the Puma Women’s division in 2015 ... The Fenty x Puma Sneakers are available at StockX. In the meantime, watch Rihanna ...

Formula 1 has helped give Puma the hottest sneaker in the world.

Ahead of the new NBA season, sneaker brands have been busy launching new models and colorways for their top athlete endorsers ...

PUMA has built a prominent presence in motorsport since the 1980s through advanced racewear and partnerships with top teams and drivers, including Ferrari's Cha ...

Multi-time Grammy winner, Fenty Beauty founder, and jumbo Chanel bag-owner Rihanna could never be mistaken for a "regular" ...

Black Friday may still be a few weeks away, but right now, the retailer has more than 1,700 men's and women's items in its ...

With football as her inspiration, Rihanna redefines the concept of “Soccer Mom” by blending fashion, sportiness, and comfort ...

While the former NBA Defensive Player of the Year has a new team, he has remained loyal to his sneaker brand. Not only is Smart still with PUMA, but he is collaborating with the iconic sportswear ...