Consumer decision making is a surprisingly complicated issue to research as much of it is completed sub-consciously, it is instinctive and based on a series of subtle heuristics and bias. Cultural ...

Welcome to the Center for Research in Consumer Financial Decision Making (CFDM) at the University of Colorado, Boulder. Our mission is to advance the understanding of consumer financial ...

Consumer Decision Making is a contest based on consumer observation, comparing, and making fact based purchases. A team of 3-4 youth are given classes to judge based on a scenario. Class options are ...

Offering and educating the market about sustainable delivery practices that save the consumer money is an ideal opportunity ...

social status, decision-making, and mental and physical ... It already has. Consumers are buying less, shifting more purchasing online, and spending less on travel and in-person events.

In a tech-driven online world, why wouldn’t consumers rely on ... confident in their retirement decisions,” Horgan said. “That means demystifying decision-making with a roadmap that provides ...

Understanding consumer sentiment can guide individuals, businesses and policymakers in financial decision-making. Consumer sentiment is an aggregate measure of how individuals feel about their ...