The Economist3d
Nike and Adidas are losing their lead in running shoes
The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...
Nike, Jordan, Adidas Announce Major NIL Signings
Breaking down all of college basketball's major NIL deals with sneaker brands for the 2024-25 NCAA Basketball season.
How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
Adidas to Nike: Global footwear majors put best foot forward in Tamil Nadu
Suppliers of several non-leather footwear brands like Nike, Adidas, Puma, New Balance, and Reebok are betting big on Tamil ...
Jaylen Brown Responds to Nike's Shade over Giannis Comment: 'Yall Got Weird Energy'
The latest chapter in the apparent beef between Boston Celtics star Jaylen Brown and Nike just dropped. After Giannis ...
"The Untold Story of How Nike Turned an NBA Fine into Marketing Gold With Michael Jordan: The $7 Million Nike Deal That Adidas Ignored"
Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...
Basketball is having a moment, and that's good news for Nike
Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...