Old Jaguar is all but gone. Production of the XE, XF and F-Type ceased in the summer, and the i-Pace and E-Pace go the same ...

By now you've probably heard about Jaguar's controversial rebrand, which has got everyone from design experts to Elon Musk ...

THE car industry is set to look radically different in 2025, even compared to this year. The furious progress towards Net ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

Jaguar has offered a glimpse of its “polarising” new electric car after attracting ridicule for its controversial rebrand.

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Jaguar's recent rebrand and bold transition into the EV category mark a pivotal chapter in the automaker's history. By ...