Forget the buzzwords, the fluff and the empty mantras. Real branding isn't about catchy slogans, slick logos or vague notions ...

JD Vance is being caricatured as a Little Lord Fauntleroy in memes, and appointees like Pete Hegseth and Kash Patel are so cartoonishly male they might be beyond parody. GQ’s Vince Mancini asks ...