What it is: A good-for-lashes primer that maximizes lift and all-day hold while minimizing smudging and flaking. This multitasking formula is packed with castor seed oil, vitamin E and pro-vitamin B5 ...

Before a mascara wand even hits your eyelashes, you’re going to want to layer on a lash primer to both the upper and lower eyelashes (you can skip the lower lashes if you forgo mascara on them ...

An eyelash curler is the unsung hero of any makeup routine, helping eyes look bigger and more awake with just a careful pinch. But if your lashes always look best immediately after curling but ...

Did you know that we deliver to 130 countries or regions and offer a range of delivery options to suit you wherever you are in the world? Find out more Sign up once to our Selfridges+ service and you ...

I don't consider myself a makeup obsessive, which is why I definitely never thought I'd be a devotee of eyelash extensions. While I appreciate all things complexion-enhancing—like sheer ...

In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...

Lash serums can work wonders for growth but how to avoid irritating your eyes? Doctors and eyelash specialists share their advice Any products in this article have been selected editorially however if ...

Honestly it works better than my $30 primer from Urban Decay and lasts all ... you miiiight notice this is extremely similar to the James Charles x Morphe palette, which cost almost $40.

When A-listers like Ariana Grande and Khloé Kardashian need to look flawless on the red carpet, they call make-up artist Ash K Holm. Known for her precise technique and trend-led looks, who better to ...