Today, the Local Organising Committee for the World Athletics Championships Tokyo 25 (WCH Tokyo 25) unveiled the official mascot and general ticket sales guidelines for the 20th edition of the World ...

What do you remember most from last college football season: Michigan winning the national championship, or the Pop-Tarts Bowl mascot being lowered into a giant toaster holding a sign that read ...

The mascot's job is to hype up fans and give the home team an extra boost. Most teams have their mascot in some costume that people can get into, and it isn't revealed until that student ...

It's one of the greatest bowl game mascots in college football — and it's edible. The Pop-Tarts Bowl mascot is back, and perhaps tastier than ever. No. 16 Miami and No. 18 Iowa State will play ...

It’s no secret that there are a lot of college football bowl games and that many of them have mascots — some fun, some odd, some perfect for an absurd sport — that are tied to the bowl’s ...

Serious high school mascot fans could tell you those Whirlies from Greensboro used to be Purple Whirlwinds. Over the next couple of months, SBLive/SI will be featuring the best high school ...

It’s also about the show. Mascots are the cuddly, larger-than-life characters that interact with fans on gameday. Often a vessel of team identity, mascots play a key part in the experience of ...

The trouble with being a Pop-Tarts Bowl mascot is that other college football mascots might want to eat you. Miami’s Sebastian the Ibis tried to chow down on the Frosted Hot Fudge Sundae Pop ...

1989 was the first year the Kansas City Chiefs introduced the K.C. Wolf mascot to their fans and the world alike. The mascot got his name after a group of Chiefs fans who were noisy and cheerful ...

It's not every college football bowl game that features ritualistic sacrifice of a bowl game mascot after completion of the game. But then, not every team gets to play in the Pop-Tarts Bowl.

Cereal mascots were an iconic part of the 1990s and 2000, with everyone having their favourite which usually then led to purchasing of a certain cereal. Tony the Tiger has stood the test of time ...