the city of Miami Beach is making a concerted effort to curb raucous partying by launching a "Spring Break Reality Check" campaign. The reality TV-themed PSA video shows just how unwelcome college ...

If you haven’t seen it — it’s on social media, mainly — the ad spoofs a reality TV show about a spring break trip to Miami Beach that turns disastrous for a group of college students.

The minute and 30-second promo is part of the city's "Spring Break Reality Check" campaign, according to a memo written by Miami Beach City Manager Eric Carpenter. "The Office of Marketing ...

The city of Miami Beach has launched a reality TV-style ad campaign urging revelers to stay away or have “the worst spring break ever”— complete with endless rules and buzz-killing police ...

Miami Beach is releasing its plan for spring break 2025 in a news conference at police headquarters on Tuesday, after the city unveiled its campaign to give potential tourists a "Reality Check." ...

“Consider this your reality check. Spring Break and Miami Beach don’t mix,” read the YouTube caption for the ad, which was released on Tuesday. The video is the latest salvo in a yearslong ...

A new reality show-themed Miami Beach marketing campaign seeks to discourage spring break visitors. City of Miami Beach The city of Miami Beach released a marketing video Tuesday in which actors ...

Last year, Miami Beach broke up with spring break. This year, the city wants spring breakers to get a reality check. “Consistent with last year’s spring break, Miami Beach will once again ...