The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...
EnVols on MSN17d
The very first Mattel Adventure Park is opening in the United States this year—and you can step into Barbie’s beach house and ride Hot Wheels roller coasters
With numerous Mattel movies coming out over the next few years, avid admirers of the franchise can visit the group’s first adventure park, opening in Glendale, Arizona this year. Here’s everything you ...
The Toy Book4d
Mattel Unveils Mix-and-Match Barbie Dolls at Toy Fair
Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...
Master of Mattel’s Cinematic Universe: How Robbie Brenner Plans to Build on Blockbuster ‘Barbie’
Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin ...
Business Insider11d
Mattel is planning 19 movies based on its famous toys and brands after the success of 'Barbie' — here they all are
An icon in the shape of a lightning bolt. Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie ...