Barbie, a toy brand produced by Mattel, celebrated its 60th anniversary in the US by creating one-of-a ... And with enormous breadth, comes enormous responsibility. Since marking the brand's 50th ...
As Barbie celebrates her 65th anniversary, Mattel Inc. invited Glamour to tour its design studio for a behind-the-scenes look at making the infamous doll, and of course, a tour of Barbie's dream ...
Mattel is doubling down on its plans to expand "outside the toy aisle" after the smash hit Barbie movie. The comments come as the California-based firm said its sales fell by 12% for the three ...
To celebrate Barbie's 50th anniversary in 2009, 50 high-profile designers put on a runway show of Barbie fashions for New York Fashion Week. Earlier this year, Mattel partnered with the National ...
Handler was looking to diversify Mattel's offerings of Chatty Cathy and Barbie dolls, so he leaned on his design team to create a new toy car line that improved on what was available on the market.