Automakers in India are finding a balance between brand building and performance marketing in the digital age. Established ...

Marketing salaries can exceed $200,000 for top executives, with strong compensation for digital roles - see the 14 ...

Actorvate Influencer Marketing, the first agency in the influencer marketing space in South Africa, is proud to announce the ...

Advertising and marketing are not the same. If you think they’re interchangeable, don’t worry, you’re not alone. But imagine if we treated coffee and caffeine like synonyms. Sure ...

Generation Beta might still be in diapers, but Gen B, like the generations before it, will irrevocably change consumption, ...

Across the board, trust in all media channels increased, with TV and cinema remaining at the top of the list, according to ...

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

In a Fast-Track SWIFT challenge brought by competitor AT&T Services, Inc., BBB National Programs’ National Advertising Division recommended that T-Mobile US, Inc. discontinue its claim for 20% savings ...

Research published in AdAge at the end of 2016 helped decode today's five CMO priorities. Two of those priorities fell squarely into the domain of marketing performance management (MPM). The first ...